Luana the Label started as a little side hustle with my mum when I was 18, sewing every single piece to order while I was at uni. Fast forward seven years (and countless 16-hour sewing days later), we’ve grown into a brand that I couldnt have ever imagined!

We’re now creating the hottest festi trends that will make you feel like the coolest girl, whether you’re in the deserts of California or dancing under the sun in Ibiza 🌴🩷

For years, everything was made to order, but now we’re evolving. We’re transitioning to ready-to-ship, meaning you can get your pieces in just a few days while still feeling that personal touch we’ve built our brand on. But, you do still have the option for customised pieces also.

We’re so happy to have you on this journey with us - trust me, the best is yet to come. 💫