Effective Date: 12/09/2025

Luana the Label (“we,” “our,” “us”) values your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and share your information when you visit our website, make a purchase, or interact with us.

By using our website, you agree to the practices described in this policy.

1. Information We Collect

We collect the following types of information:

• Personal Information: Name, email, billing/shipping address, phone number, and payment details when you place an order or sign up for our newsletter

• Account Information: Login details if you create an account on our website

• Device and Usage Information: IP address, browser type, operating system, and interactions with our site via cookies, pixels, and similar technologies

• Marketing Data: Preferences, browsing behavior, and engagement with our ads on Meta, Google, TikTok, or other advertising platforms

2. How We Use Your Information

We use your data to:

• Process and fulfill orders

• Communicate with you about orders, accounts, or customer service

• Improve our website and customer experience

• Provide personalized marketing and retargeting through platforms like Meta, Google, and others

• Send promotional emails and newsletters if you have opted in

• Detect, prevent, or investigate fraud and maintain security

• Comply with legal obligations

3. Shopify

Our store is hosted on Shopify Inc. They provide the online e-commerce platform that allows us to sell our products. Your data is stored through Shopify’s data storage, databases, and application. Shopify stores your data on secure servers behind a firewall.

When you make a payment, Shopify encrypts and processes your payment information in compliance with PCI-DSS standards.

For more information, please review Shopify’s Privacy Policy: https://www.shopify.com/legal/privacy.

4. Advertising, Cookies and Tracking

We use cookies, pixels, and similar technologies to improve your shopping experience and deliver relevant ads.

• Advertising Platforms: We share limited information with platforms like Meta, Google, and TikTok to measure performance, reach audiences, and show personalized ads. This may include using tracking tools such as the Meta Pixel and Conversions API

• Cookies: Used to remember your preferences, track website usage, and retarget visitors with ads

• Opt-Out: You can control cookies through your browser settings. To opt out of targeted advertising, you can visit:

  • Facebook Ads Preferences: https://www.facebook.com/adpreferences

  • Google Ads Settings: https://adssettings.google.com

  • Your Online Choices: https://www.youronlinechoices.com

5. Cookie Consent Banner

When you visit our site, we display a cookie consent banner to give you control over your data. The wording is as follows:

“We use cookies and tracking technologies to improve your shopping experience, show you personalized ads, and analyze site traffic. By clicking ‘Accept All’, you agree to our use of cookies. You can adjust your preferences or opt out anytime. For more details, see our Privacy Policy.”

The banner gives you the option to accept all cookies, reject non-essential cookies, or manage your cookie preferences.

6. Sharing Your Information

We do not sell your personal information. We may share your information with:

• Shopify to process payments and run our store

• Delivery partners to ship your order

• Advertising partners such as Meta, Google, and TikTok for marketing and analytics

• Service providers such as email newsletter tools and analytics providers

• Legal authorities if required by law

7. Your Rights

Depending on your location under GDPR or CCPA, you may have the right to:

• Access and receive a copy of your personal data

• Correct, update, or delete your information

• Object to certain processing such as direct marketing

• Withdraw consent at any time

• Request portability of your data

To exercise these rights, please contact us at the details below.

8. Data Retention and Security

We keep your data only as long as necessary to fulfill the purposes outlined in this policy or as required by law. We implement appropriate security measures to protect your data against unauthorized access or misuse.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted here with an updated Effective Date.

10. Contact Us

If you have questions about this Privacy Policy or your personal data, please contact us at:

Luana the Label
Email: info@luanathelabel.com
Address: Unit 1A, Flexpace Wakefield, Monckton Road, Wakefield, United Kingdom, WF27AS